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I too looked at/considered a BMW M3 as well as C63 but opted for the ATS-V. The combination ride/handling of the ATS-V convinced me. The CUE system takes a bit of a learning curve but I have grown very fond of it now and the OnStar Remote start?? I love it. Almost makes it hard to consider any future vehicle without it. To be honest, availability was also a big factor. While I didn't test drive a brand new C63 or M3, in a five hundred mile radius of Nashville when looking for a brand new M3, C63 and ATS-V found ZERO C63s, one M3 Sedan (In bright yellow) and one dealer with 3 ATS-Vs. .
 

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I forgot to mention? On the ATS-V vs the BMW and C63? I think the looks and Cadillac badge also draw less attention from unwanted sources when speeding :) Always a good thing and the ATS-V is almost as good at staying under the radar while having performance as my ML63 was :)
 
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